ON A MISSION
The Business of Beauty
Mindful Luxury is a beauty consulting firm, led by industry veterans, Kayla Childress and Tracy Aschenbrenner.
We partner with premiere beauty brands on an executive level to help them thrive in this highly competitive environment.
Excitement. Confidence. Growth. It's all part of the mission.
A Match Made in
We freely admit it…we’re mildly obsessed with discovering and coaching amazing beauty brands to new levels of success.
After years of working side by side as executives for leading beauty brands, these two beauty brains bring more than a sales sparkle to their brands. “When a brand is starting out, distribution is often the first goal. However, today’s retail partners expect to see a polished brand including social presence, product pipeline as well as the brand story and image,” explains Aschenbrenner. “We don’t just open doors. As a team, we work together to help our brands get prepared to launch and make the right moves for success once we have the very first partner.”
Childress explains, “We have worked with a wide range of brands and products across multiple sales channels. We are able to use our combined expertise to mentor and guide emerging brands every step of the way. This means we can help our brands wherever they need it most – whether it’s coming up with new ideas for products, merchandising or building out their trade show booth. By joining forces, Tracy & Kayla can help brands achieve more than ever before.”
Since we have been doing this since we could tie our shoes we want you to know we have the vision, dedication, resources, and savvy to get you there.The best part? You get to exhale and enjoy the ride. After all, it’s our obsession! We’ve got you!
~ Tracy & Kayla
SERVICES PRODUCT BRANDS
We work closely with you, our brand partner to skillfully craft the ideal break through sales & distribution strategy that builds a path to longevity and sales growth. With our well-earned network of buyers, we establish the most productive distribution channel and develop a comprehensive roll-out approach for your company. When business dictates, we manage and guide you to the best expanded support option for sell thru in the industry within our resources.
We have the leadership and experience to take brands from initial planning stages to execution. This includes product development, advisory work for launching, collateral needed for success and the resources to get the job done. No two brands or projects are alike so we customize projects based on each client’s needs. We understand the expectations in our channels and like to jump in with our sparkly shoes so you can rest well at night. Namaste.
Let us take the weight of brand management off of your shoulders! With years of combined experience managing indie to multi-million dollar brands we’ve got you covered. The day-to-day management within your accounts is vital to your long term success. From managing your teams, buyer meetings, forms, marketing calendars, set up forms, buyer meetings, marketing calendars, inventory management, sell thru, new launches, account protocols and the list goes on and on. Let us take this on so you can work on the stuff you love!
NEED RESOURCES ?
We are a team packed full of resources! We have our own network of tried and true resources that we have used or vetted that is mutually beneficial to all parties for you to use! This is what it takes to launch; contract manufacturers, packaging designer, Graphic Designers, Marketing, Sampling/GWP’s, PR, Trade Show planning, 3pl and more.
Kayla is always full of energy, love, and knowledge.
She has been a mentor for us and continues to guide our team.
We look forward to working with Kayla for years to come.
Manager of The West Spa, Oglebay Resort & Conference Center